The power of they say

Creating independent endorsement for brands

While brands have always spoken about themselves, Buchanan Group was the first to properly recognise and leverage the power of others speaking about a brand.

Founded on the independent-endorsement television commercials it pioneered more than 25 years ago, today Buchanan is the world’s leading provider of endorsement platforms across television, social and digital. You’ll find more information on these below. More importantly you’ll find the reason for Buchanan’s extraordinary success – the extraordinary sales results it has helped generate for its clients.

Recent Work

USA

USA

SMUCKERS

GLOBAL FOOTPRINT

GLOBAL FOOTPRINT

WORLDWIDE PRODUCTIONS

USA

USA

MEAD JOHNSON

AUSTRALIA

AUSTRALIA

ALDI

AUSTRALIA

AUSTRALIA

WESTERN HEALTH

UK

UK

JOHNSON & JOHNSON

UK

UK

YOPLAIT

AUSTRALIA

AUSTRALIA

BAYER

USA

USA

RB

SOUTH AFRICA

SOUTH AFRICA

NESTLE PURINA

Third Party Endorsement

TELEVISION COMMERCIALS

FROM A DIFFERENT PERSPECTIVE

Buchanan not only invented the masthead television commercial – with more than two and a half thousand campaigns under its belt, it has well and truly perfected it.

World-renowned Brand Power and Medifacts are just two of its highly credible and highly persuasive advertising platforms, proven to drive purchase behaviour. These extremely cost effective, templated commercials use the power of a trusted third party to educate and call consumers to action. Whether used independently or as a supplement to overarching brand campaigns, they deliver amazing sales results.
CONSUMER GENERATED ENDORSEMENT

WORD OF MOUTH

RATINGS & REVIEWS

Nothing speaks as loudly for a brand as trusted word-of-mouth and this is precisely what Home Tester Club generates.

In fact, more than a million reviews to date, and counting. For consumers this online community of main grocery buyers who try, rate and review products, is the go-to online guide for packaged goods. For brands it is a powerful engine for generating marketing content of the most trusted kind – consumer to consumer.
ALWAYS ON ENDORSEMENT

DIGITAL VIDEO CONTENT

HUB & HYGIENE

How can a brand afford to feed the web’s voracious appetite for digital video content, to stay relevant and connected to consumers?

When it comes to ultra-lean production, Buchanan has the global footprint of resources and infrastructure needed to be able to produce high volume, low-cost video for clients worldwide. Picking up from where traditional brand communications have left off, the group creates highly cost effective, ongoing extensions to a brand story. Youtube’s content strategy talks of “Hero, Hub & Hygiene”. Hub & Hygiene are Buchanan’s speciality.

Work That Works

results 1

results 1

results 2

results 2

results 3

results 3

results 4

results 4

results 5

results 5

results 6

results 6

results 8

results 8

results 7

results 7

results 9

results 9

results 10

results 10

GLOBAL CLIENT LIST

THE GREATEST ENDORSEMENT

CONTACT

WHERE IN THE WORLD

North America

Toronto
Tel: +1 416 644 8686
kelly.formela@buchanangroup.com

Australia

Melbourne
Tel: +61 3 9644 0000
tim.hansen@buchanangroup.com
Sydney
Tel: +61 2 92771277
kane.wooden@buchanangroup.com

Sub-Saharan Africa

Cape Town
Tel: +27 21 462 0530
craig.melling-williams@buchanangroup.com

Europe

London
Tel: +44 203 735 8332
matthew.fitzgerald@buchanangroup.com
Paris
Tel: +27 610455458
michel.debeauregard@buchanangroup.com

India

Mumbai
Tel: +91 22 267 32502
sanjeev.singhai@buchanangroup.com

Malaysia

Kuala Lumpur
Tel: +60 12 287 6369
rachel.chan@buchanangroup.com

Indonesia

Jakarta
Tel: +62 816 4836 701
nanisha.effendy@hometesterclub.com

Singapore

Singapore
Tel: +65 6513 0013
glendon.manners@buchanangroup.com

Russia

Moscow
Tel: +7 967 098 58 32
olga.tremaskina@buchanangroup.com

United Arab Emirates

Dubai
Tel: +9714 430 6310
siham.berrached@buchanangroup.com

Poland

Warsaw
Tel: +48 606 801730
tamara.oleszczuk@buchanangroup.com

Global CEO

Tel: +1 416 644 8686
chris.phyland@buchanangroup.com

buchananlogo-large-colour