A brand speaking for itself is one thing. Having others speak about it is a powerful thing. And this is our thing. We give brands the credible, persuasive voice of third party endorsement to engage consumers.
We let them tap into the power of consumer voices online. And we produce the always-on content needed to keep those consumers talking. The incremental sales these drive for brands worldwide speak for themselves.
The voice of independent,
third party endorsement.
Twenty-five years and more than two and a half thousand campaigns ago, we pioneered the third party masthead television commercial. And we’ve been helping brands build greater trust with consumers ever since. These templated commercial platforms lend brands the voice of independent presenters to inform and call consumers to action. They’re credible, persuasive and cost effective whether used as stand-alones or as sales-driving supplements to brand campaigns.
For the supermarket shopper our Brand Power platform is the most proven, trusted third party voice on CPG products. Our Medifacts platform holds the same standing with consumers when it comes to being better informed on pharmaceutical and therapeutic products. And our customised platforms allow brands across any category, to be heard loud and clear from this compelling third party perspective.
Voices of consumer endorsement.
Home Tester Club.
Nothing speaks as loudly for a brand as word-of-mouth and this is what Home Tester Club generates. For consumers this online community of main grocery buyers is the go-to online guide for packaged goods. For brands it is a powerful engine to generate marketing content of the most trusted kind – consumer to consumer.
hometesterclub.com is where members rate, review and recommend products on the platform and through their social networks. In turn, these reviews and recommendations can be syndicated to brand sites and e-retailers. This user-generated content can also be used as endorsement through brands’ other media channels. Home Tester Club amplifies that compelling authentic, independent voice of the consumer to start powerful, sales-driving conversations.
An always-on digital voice.
Video content production.
We help brands feed the web’s voracious appetite for their digital video content, keeping them relevant and connected to consumers. Through our global production facilities we produce high volume, low-cost video for clients worldwide. Recipe videos. How To videos. Tutorials. Product demonstrations. Consumer testimonials. Brand biographies. Extended education series. Instagram videos. For more than twenty-five years we’ve been producing the most cost-effective, fast-to-market testimonial television commercials for the world’s leading CPG brands.
This expertise, and the network of studios and post production resources we’ve built across five countries, equips us better than any other to make content production dollars go further and deliver content faster. By developing replicable platforms and approaching production with a factory-like efficiency we can meet that ever-increasing demand for hub & help digital video content.
A client list that speaks volumes.
Speaking for brands around the world.
Tel: +27 21 462 0530